Deuschl Omnibus Busunternehmen e.K.

General Project Overview

The client required that we rebrand their online presence. In addition, we would need to create a new modern logo and all printed and digital media to accompany their new image. The project started in the mid-2016 and launched in the beginning of 2017. 

The client provided the majority of the base content but we worked closely together to create media and the overall look they had envisioned. The projected primary audience is based in Germany so a multilingual site was mandatory.

Project Deliverables:
  • The complete rebranding of Deuschl-Omnibus (Digital, Printed Media & Web Presence) this included: Website Redesign, Logo Redesign, New Advertising Campaign (Printed & Digital)

  • Fully functional web presences that would rate on local search engines

  • Launch of a Social Media Presence

  • Develop a Social Media presence

Project Objectives:
  • Generating more sales leads, in turn, increasing revenue

  • Reducing the reliance on word-of-mouth advertising

  • Increase consumer loyalty and trust

Project Goals and Outcome:
  • Leading in search results for specific Industry in set areas

  • Increase direct contacts via search engines

  • 25%+ Increase in Sales over a 6 month period as well as new Long Term Contracts


The rebranding effort for was extremely successful. Modernizing their brand's logo and implementing it throughout their digital and printed media proved to help build brand awareness and consumer trust. The "dob" logo to the right is the new look for the organization.

Deuschl-Omnibus Client Case Study

Before & After Desktop Experience

Below is the before and after of the Deuschl-Omnibus web presence. You can use the slider (moving left and right) to reveal the site before and after the web presence development.

Mobile Responsive Layout

On the left is the before and after of the Deuschl-Omnibus web presence via a mobile device. You can use the slider (moving up and down) to reveal the site before and after the web presence development. The site is fully responsive which means the site has been developed to automatically scale and fix most screen resolutions.

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